World Clothes Line Partners with Moosejaw

For a limited time in the Summer of 2011, philanthropically focused apparel company World Clothes Line partnered with fellow Michigan-based company, Moosejaw. They have an amazing business model and a commitment to giving back: “You Buy. We Give. Together we Clothe the World.” World Clothes Line matches every item sold with a new item for someone in need in Peru, Indonesia and the United States. Therefore, when their customers purchase merchandise for themselves, they also provide clothing for others.

This time around was special. When you purchase this WCL x Mossjaw collab tee, a new t-shirt will be given to someone in need in the Gili Islands, Indonesia as part of World Clothes Line fall delivery. The tees sold extremely well and Moosejaw was actually concerned that they would sell out.

“WCL’s collaboration with Moosejaw is beyond thrilling.  Together, our companies are the perfect pair.  Moosejaw is such a creative company, with the most loyal fans, all interested in outdoor adventure and travel.  This combined with World Clothes Line’s philanthropic mission will allow us to reach across the world and give new clothes to so many people in need.”  – Mallory Brown Founder and CEO of World Clothes Line.

Here’s what Moosejaw’s Creative Director had to say about the collaboration, “There is the weirdest fly buzzing around here today. It just landed on my screen and walked around in a circle sideways. Sideways.”

How World Clothes Line Got Started

Curious about the world around her, Mallory Brown strapped on a backpack in January 2008 and set out to discover new people and places. On a day excursion from Northern Thailand, Mallory visited Laos, one of the poorest countries in the world. She met a family in need as they were gathered under a tree selling potatoes and roots. Having no local money to offer, Mallory gave her sunglasses to the young mother. Immediately, the entire family started grabbing for her clothes, begging Mallory for anything else she could give. It wasn’t money or food that they needed. It was clothes.

On various trips over the next two years, Mallory explored Bali, Costa Rica, Peru, Brazil, and the United States. She learned to appreciate different ways of viewing the world but was deeply touched by the commonalities that all humans share. People all over the world reminded her of that family in Laos, desperately needing new clothes. Basic needs are universal.

Upon her return home, Mallory wanted to give back. In an effort to help the people she had encountered, she created a clothing company that would bring awareness to the needs of others.

We have more Videos of World Clothes Line!

A Quick Look at World Clothes Line
World Clothes Line Travels to Peru for First Clothing Drop